Welcome to my new blog – Antarctic Land. I will primarily be reviewing products and websites but I’ll also be adding a few words here on there about life in general. In this first post I decided to share a video that I really like which covers why reviews are so important in the sales process. Customer reviews influence buying decisions – it’s really as simple as that. And of course whether or not a customer decides to buy can make or break a business. It’s crucial to understand the sales process and where in this process your customer is in order that you can relate to them and provide exactly what they need every step of the way. Enjoy.